One of the world’s largest FMCG companies partnered with SimuRise for a high-stakes business growth strategy training during their annual leadership meet. With a bold goal to move from 12–15% growth to 25% annually starting 2024, the immersive simulation experience helped 80 leaders identify roadblocks, design solutions, and commit to a strategy-forward growth mindset.
The Growth Challenge
This global FMCG leader had achieved consistent growth of 12–15% year after year. But beginning 2024, the ambition changed: Sustain 25% annual growth, year on year.
To align leadership on this target, they brought together 80+ CXOs, senior leaders, and managers for a 2-day business planning meet.
SimuRise was brought in to design a business growth strategy training that would go beyond planning and get to the heart of execution barriers, leadership alignment, and mindset shifts.
The SimuRise Intervention: Turning Obstacles Into Accelerators
The two-day leadership learning experience was broken into two distinct parts:
Day 1: Square Wheels → Round Wheels
The day focused on identifying and solving internal blockers to growth.
Session Goals:
- Identify “Square Wheels” – current challenges slowing down performance
- Turn them into “Round Wheels” – actionable solutions and best practices
- Create implementation paths – drive execution by connecting strategy to systems
This exercise helped teams name what’s not working—and co-create how to fix it.
Day 2: Business Simulation – The Quest for King Solomon’s Mines
On Day 2, SimuRise ran its flagship simulation to bring leadership behaviors into focus.
Key themes covered:
- Goal clarity and alignment
- Accountability and execution
- Conflict management
- Cross-team collaboration
This hands-on, scenario-based format made learning experiential and deeply reflective, transforming abstract goals into actionable insights.
The Impact: Strategy + Ownership + Execution
Leaders didn’t just participate—they owned the outcomes.
✔️ High engagement and alignment across business functions
✔️ Candid, open conversations with the CEO and senior leadership
✔️ Stronger communication on the 25% growth vision
Three Round Wheel Champions were nominated to:
- Drive implementation of best practices
- Work closely with the SLT team
- Review progress every 3 weeks
- Continuously hunt for new “Square Wheels” to remove
This created a business growth strategy training program with real accountability, measurable follow-up, and clear leadership.
Conclusion: From Plans to Progress
SimuRise helped transform this FMCG company’s leadership meet into more than a planning session. It became a launchpad for scalable execution. By combining strategic reflection (Square Wheels) with experiential learning (King Solomon’s Mines), this business growth strategy training empowered leaders to move from intention to action, with 25% growth as the shared mission. This is what growth looks like when training becomes transformation.
